Christine Walker
Executive Sales Operations | Strategic Programs | Revenue Operations
An accomplished Executive in Sales and Revenue Operations with 15+ years of experience in CRM and ERP software and sales systems, specializing in spearheading projects that enhance operations. Expert in streamlining sales processes and operational systems that drive efficiency and promote a culture of collective success. A proven track record of building and leading proactive, cross-cultural teams to maximize revenue growth and drive strategic initiatives in competitive markets.
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Currently located in Denver Metro Area, CO.
Experience
Dec 2015 | May 2023
Senior Director, Global Distribution Strategy and Operations
Pioneered and executed global sales policies for Salesforce, starting as an individual contributor and progressing to a leadership role overseeing sales communications, account data management, and sales analytics. Masterminded sales policy and process alignment with sales methodology through advanced change management, communication, and enablement strategies, supporting rapid scaling in diverse markets. Managed end-to-end program oversight, including team leadership, governance, creation of the policy center of excellence, process documentation, training, quality assurance, KPI development, and user adoption, significantly enhancing productivity and efficiency.
Mar 2008 | Nov 2015
Divisional and Global Process Owner of Territory Management
Led North American territory management and expanded to Global Process Owner, harmonizing practices across divisions. Managed a team of 30+ employees and led global territory initiatives, collaborating with cross-functional stakeholders to refine systems, tools, and processes.
Jan 2005 | Jan 2008
Senior Manager, Global Sales Strategy and Programs
Led the creation of an automated proposal tool enhancing sales efficiency, developed a Customer Reference program, partnered with the CEO on a transformative Vision Program, and created a sales support program.
Results
Implemented a guided learning path on sales policies, achieving a 98% completion rate and a 38% reduction in policy inquiries, fostering global consistency among all sales reps and managers.
Developed and enforced a global sales policy across 8000+ sales representatives with a team of five policy managers, streamlining internal customer management and improving sales revenue through uniform, customer-centric engagement.
Fostered a motivated operations team focused on diversity of thought and engagement, leading to a 90% retention rate through effective leadership and recognition of team efforts.
Expertise
Territory Management Sales Tools Design Field Support
Data Quality Revenue Operations Customer Success
Global Key Accounts Proposal Development Sales Training
Meet Christine
Education
Masters of Business Administration
Concentration in Executive Leadership
Graduating 2024
Bachelor of Arts
Political Science
Testimonials
Craig Broscow, VP of Global Sales Operations
"Christine has a rare combination of valuable skills. First, she excels at running critical operations functions - policy, territory management, sales enablement, and sales communications. Second, she is a very strong people manager - the data from employee surveys consistently reflected her ability to help her directs, and their teams meet deliverables and grow their careers. She thrives in matrixed environments and navigates complex organizations with dexterity and acumen. She is levelheaded, experienced, and a proactive problem solver. You will be fortunate indeed to have her join your leadership team."
Yolanda Hummer-Holmes, Senior Policy Manager
"Working alongside Christine Walker has been an inspiring journey. Her unwavering trust in her team's capabilities fosters an environment where motivation thrives effortlessly. Her ability to inspire through compassion is unparalleled, creating a workplace where success is not just a goal but a shared passion. Her leadership embodies trust, motivation, and genuine care that elevates the entire team's performance and morale, and she was instrumental in my promotability!"
Q & A
Which recent projects are you proud of?
Creating and implementing a global sales policy, managing this change throughout the sales organizations, enabling the sales teams on best practices, and working with sales members to mediate and arbitrate their conflicts. It was a great learning experience and journey that helped shape trust, ethical behaviors, and teamwork. This required me to cross-collaborate with many other organizations and I earned a strong reputation as a trusted advisor to sales and other organizations such as employee relations and compensation teams.
Do you live by any piece of advice or motto?
My motto is to give back no matter how small or big. Giving back to me means making someone else smile or perhaps giving of my time, buying someone a coffee, or a surprise gift to a friend. I want to make others happy and brighten their day.
What are you passionate about?
We are all different and I am passionate about embracing differences and diversity in abilities. I am passionate that people with disabilities are given the same opportunities that others have to achieve their goals and dreams. All of us have an opportunity to show grace and support people with disabililties in small and large ways.
What behavior or personality trait do you most attribute to your success, and why?
I don’t give up easily and am relentless with my follow through even when others may tell me it’s not worth the trouble.
What is the one thing you need to know about your co-workers?
I value diversity of thought and approaches. I want to know what fuels my coworkers and how I can support them. For example, do they like to make decisions quickly or do they need time to digest and analyze information first.
Do you have a favorite season?
Fall – clean, crisp air energizes me and I love the colors and foods that go along with this season.
Interests & Hobbies
